NEW PUBLICATION FROM OUR DEPARTMENT

01 December 2023

Dr. Serhat OZER and Dr. Serap SARP's co-authored article titled "The impact of perceived social media interactiviy on brand trust. The mediating role of perceived social media agility and the moderating role of brand value" has been published in the ESCI-indexed Journal of Marketing Analytics. 

We congratulate them and wish for the continuation of their success.